Every decade has its icons, from Marilyn Monroe in the 1950s to Michael Jackson in the ‘80s, but there’s something about 1990s pop culture that has stuck in the hearts and minds of today’s youth. In 2020, ‘90s melancholy is all around: hip hop continues to top charts, ‘90s songs are being continuously sampled, chunky sneakers are back, spaghetti straps are back, and bucket hats are back. There’s no denying the ‘90s have made one of one of the biggest comebacks in today’s pop culture. But how did we get here?
Let’s be honest. When it comes to music, there’s not a decade that hasn’t made major contributions to the soundscape of today but the ‘90s… The ‘90s were one of the most Notorious (pun intended) decades that made leaps and bounds in shaping music culture today.
The ‘90s was a decade when teen spirit slipped through the cracks and blew up genres like grunge, punk-rock, hip hop and propelled women to the top of the charts, much like we see in the music industry today. The impact of ‘90s music culture is still surging over the industry. From Lil Kim’s unapologetic raunchy persona paving the way for modern female rappers like Cardi B, Nicki Minaj and Megan Thee Stallion, to Britney Spears’ fun and sexually empowering persona paving the way for iconic pop divas like Miley Cyrus, Ariana Grande and Demi Lovato.
By now, I’m sure it’s clear that ‘90s music has paved a golden footpath for many of the artists we listen to today. However, the ‘90s influence goes far beyond the music. Not only has the ‘90s massively influenced the music we listen to, but it has also influenced the fashion trends of 2020. It has been 30 years since the decade started, but that hasn’t stopped these iconic looks from resurfacing, proving how the decade not only revolutionised the music industry but the fashion industry, too.
Kate Moss’ iconic sheer dress runway moment in 1993 will go down in history, but it’s not retiring anytime soon. Similar to Adidas slides. In the ‘90s, you’d be hard-pressed to find anyone who didn’t own these fresh slides. Similar to spandex bike shorts. These gym staples have transcended beyond the barriers of fitness and have recently made a comeback.
The ‘90s seemingly appears to be the year that never ended. It’s influences clearly remain in many aspects of our lives today. It seems we are living through a 90s nostalgia and we’re all loving to see it.
Written By Lorita